I recommend you all to read this book. It's excellent!
Malcolm Gladwell (born September 3, 1963) is a British-born Canadian journalist, author, and pop sociologist, based in New York City. He has been a staff writer for The New Yorker since 1996. He is best known as the author of the books The Tipping Point (2000), Blink (2005), and Outliers (2008).
- taken from wikipedia.
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